A new design language & Digital transition strategy for prismacolor

Overview

Working with Newell Brands, the two objectives of the project were -

1.Individually evolve Prismacolor's Premier product line to become the preferred choice for professional artist & designers.

2.Create a roadmap for Prismacolor for the next 10 years.Strategy Team - Aarish Netarwala, Tom Gilmore, Xinyao Liu

Client

Newell Brands

Focus

Product Design

Strategy

About Prismacolor

Prismacolor is a brand of professional artists' supplies that produces colored pencils, pastels and art markers currently owned and operated by Newell Brands.

Proposed Road map

2017 - Evolve Brand To Focus on ProfessionalS

Prismacolor Insights

Performance

Thoughtful features that compliment an artist's technique.

Flow State

Help keep the artist in their immersed, focussed state.

Iconic Usification

The experience should leave the artist feeling like the person they aspire to be.

Reliability

Its got to work every time, quality is key.

Design considerations & Decisions

Moving into 2019

"If Prismacolor is not selling color pencils and markers, what are they selling?"
We believe Prismacolor can leverage their expertise to fulfill their brand promise of 'Artists Achieving Mastery'.
Looking towards the future we see focussing on the professional market means focusing on digital as well.

Prisma 2019 reasons

Screen raised

Children are being raised with screens not paper - How can we design tools for this generation?

Digital learning curve

Skills needed to draw on paper are not easily transferable to digital devices - How can we solve for this problem?

Adult Coloring

Adult coloring is a growing market for Prismacolor - How can we cater to this market?

2019 - Prismacolor Level Up

Prismacolor Level Up is a tablet based learning and drawing tool catered to enthusiasts who aspire to learn professional techniques and professionals who seek to Level Up on their skills.

High quality tutorials created by Prismacolor
Interactive tutorials with audio and visual feedback for each stroke on screen
Does not have all the distractions of doing everything, learn the right process

Featured

Welcome screen

Set the accuracy level you want to achieve from the instructors tutorial

Buy tutorials that appeal to you, skills & knowledge you wish to achieve

You can also purchase analog tutorials with exactly the instruments you need to achieve with

Immediate audio and visual feedback on technique

Tutor guides user step by step

Prismacolor Level Up Trailer

Moving into 2025

Macro Trends

Increase in screen use

The use of screens as a medium will increase over the years

Big Data + Synthesis

Collection of data and its synthesis through machine processing will advance significantly

Technology Empowerment

Technology will continue to empower us to do things we could not do without it

Through our Level Up product, we grow our user base and cater to new segments such as high school kids, art programs and adult coloring users that aspire to a new level of creation. By understanding our users behavior through data analytics, we start exploring opportunities in gesture recognition & predictive analytics.

We are still producing color pencils and art markers with volumes depending on market demand.

Prismacolor 2025

Prismacolor is in the business of making everyone creative through smart drawing. What is smart drawing? it is using your preferences to make your drawing work faster, more beautiful and expressive. Prismacolor helps convey your idea to the best of its possibilities through aids learnt through your drawing style and preferences.