SleepWave is a pad that slides easily under the mattress of A baby’s crib producing a variety of sleep inducing motions that allows Babies & parents get a good nights sleep
Overview
We were asked to tackle the problem of sleep deprivation. The National Sleep Awareness Roundtable (NSART) aims to reduce sleep deprivation in the U.S. , by generating business opportunities that attract financial investment and development.
Team - Aarish Netarwala, Evan Howard, Mathew Clark, Tom GIlmore
Problem
Parents lose an average of 6 months sleep in the first 24 months of their child's life.
In the U.S. 4 million children are born each year and their sleep pattern affects up to 6-8 million parents/caretakers.
Focus
Strategy
Product Design
The Solution
Our research findings uncover that motions caused by rocking, traveling in a car, simulate those experienced by a baby in the womb, generating familiarity that is known to induce sleep.
Opportunity
In our research we found there were either motion baby seats for soothing babies or cribs for sleeping. Sleepwave was aimed at combining the two to deliver a safe but viable alternative to soothe and allow the baby to sleep in the same place.
How it works
Sleepwave pad
The pad placed under the crib mattress works by using two smooth actuator systems that can be customized by the user. The motion stops when it no longer senses that the baby is crying.
Market Analysis
Women today are having children later in life at a stage where they have more disposable income. The roles of mothers are being folded into everyday life. Sales projections for baby products are on the rise.
The numbers
We plan to make money by selling sleepwave pads at $250 & sleepwave cribs at $400. Illustrated is what 1% market share looks like. We hope to gain 7% over 3 years.
Market size based on number of births per year, age & income level.
